There is no shortage of practical reasons to invest in wool carpet.

• It has superior texture that recovers well from crushing and is naturally resilient to wear and tear.
• It has an impressively high soil resistance and is comparatively easy to clean.
• It adds warmth to your home by reducing heat loss through the floor.
• It helps stabilise humidity in your home by absorbing moisture in humid conditions.
• It's naturally flame retardant.
• It doesn't suffer from static electricity build up.
• It is a non-allergenic fibre that does not promote bacteria or dust mites.

But the most popular reason is simply that wool carpet feels so good.

Invicta proudly produces carpets constructed with the finest quality wool fibre.

Natural wool ages gracefully, continually renewing itself and developing a rich patina as years pass. While other fibres can become scratched, scarred and dull over time, wool remains vibrant to the eye and supple to the touch. With a natural resilience to dirt, wool carpet provides for ease of cleaning.

Pure wool carpet is proven to save anywhere from 5-13% of energy in practical living situations, by reducing the loss of body heat and drafts. Also proven to help stabilise the relative humidity of a home, pure wool carpets absorb up to one third of their own weight in water during periods of high or low atmospheric humidity. In an unventilated home moisture from human breath, perspiration, plants, washing and cooking can build up to cause condensation problems.

Wool carpets are naturally flame retardant because wool itself is difficult to ignite, has a low spread of flame and won't melt. In the event of an intense fire, wool carpets are self extinguishing and contribute less to smoke and toxic gas formation.

The most common cause of asthma is dust mite related. Dust mites feed on human skin flakes and live in mattresses, and similar dark, warm places, however they do not feed on wool carpet fibres. In addition, carpets are usually too cold, too dry, too exposed to light and too often cleaned for dust mites to live in.

So whether you choose wool because it is ecological, beautiful or inherently superior to other fibres, it is the natural choice for carpets and rugs in your home or commercial environment.